Conference Agenda & Schedule
7:30 - 3:30PM | Registration /Exhibit Hall Opens
- Breakfast 7:30am-830 am
- Register and Badge Pick-up (Entry)
- Makeover Room Sessions begin
- Health and Wellness Room opens
8:00 - 8:15 AM | Welcome
Majestic Ballroom – Welcoming Message and Breakfast
8:45 -9:45 AM | Breakout Session I
Option 1: Stop the Scroll: How to Use Video to Increase Your Audience on Every
Speaker: Nancy Basile
Video is the most popular medium on social media today. According to the Aberdeen Group, video marketers get 66% more qualified leads per year than brands who use text or static images. But their study also showed that only 41% of marketers are using video. By adding a video to your social media strategy, you will immediately stand out from your competitors and “stop the scroll.” Does that mean you should pay a media company thousands of dollars to produce TV-quality videos? Nope. I’ll show you how to make compelling videos for every social media platform that won’t be a time suck and won’t break your budget
Option 2: BELONGING: A Conversation about Inclusion
Panel Discussion / Moderator: Todd Snovel
- Holly Evans- President Evans Engineer
- Dr. Lori E. Hatch-Rivera- Senior Pastor of MCC of the Spirit
- Tameka Hatcher- Educational Outreach coordinator at Pennsylvania Human Relations Commission
- Ramona Pereira-Chakka – Principal Deloitte Consulting
The term inclusion captures, in one word, an all-embracing societal ideology. Meet our panel from different cultures, religions, beliefs as they share their wisdom and experience and they give us insight on how to make this ONE WORLD a better place to live and work
9:45 – 10:00 AM | Session Break
10:00 – 11:00 AM | Breakout Session II
Option 1: Entrepreneurship and Start-Ups. Taking the leap!!!
Speaker: Toni Calderone
Life is, in fact, a process of learning through our mistakes, not in spite of them. It is a dynamic process in which you cannot get it right until you get it wrong first. So, in spite of its usual negative connotation, failure is actually the catalyst for success. In this session follow Toni’s journey. as she walks you through building a brand, finding the right team, knowing when it is safe to expand or stay in your wheelhouse.
Option 2: The Cost of Clutter: How is it affecting your business?
Speaker: Laura Souders
In this session clutter expert Laura Souders explores why clutter happens at work, the effects clutter and disorganization have on your business, and the benefits being organized has on productivity. You will learn 4 easy steps to organizing which include Goals, Purging, Conscious Placement, and Maintaining
Option 3: Working Under Pressure- What 1st responders teach us in business
Panel Discussion / Moderator: Kim Kenawell-Hoffecker
- Jerry Ozog-Executive Director at PA Fire and Emergency Services Institute; Deputy Chief – Hampden Township Volunteer Fire Company
Critical thinking is essential for 1st responders. On a daily basis, quick and accurate decisions are required as part of their daily job. 1st responders are required to have Confidence, Decisiveness, Prioritizing, Heart, and Compassion.
In this session, you will hear from our local emergency personnel and learn how to better respond to customer or client “emergencies, how to recruit and retain employees, and how working to support your community can build good business operations.
11:00 – 12:00 PM | Makeover Room / Vendors / Health and Wellness Room
12:00 – 1:30PM | Lunch / Award Ceremony / KEYNOTE Speaker
12 -12:45pm Welcome and Keynote Presenation
12:45pm -1:30pm Awards Ceremony
SHARON M. WEINSTEIN
The Shift to Service Excellence
Are you ready to respond more rapidly and creatively to the customer experience? Are you ready to shift your culture to one of service excellence and accountability? Whether you are a solopreneur, entrepreneur or intrapreneur…this program will shift your mindset, deliverables, and outcomes!
1:30 – 2:00PM | Session Break
2:00PM – 3:00 PM | Breakout Session III
The Cost of Being a Superwoman
Speaker: Linda Franchock
Women are amazing doers, achievers, and caregivers. But over time life’s daily routines, demands, and responsibilities can heighten to levels that require “superhuman” abilities just to survive the day.
Chronic stress, anxiety, and dissatisfaction signal symptoms of an unsustainable lifestyle. And as a result, your values, health and wellness risk being sacrificed causing detrimental outcomes. Women begin craving a change toward a more authentic lifestyle but are overwhelmed by how to make that happen. In this session, you will learn how to begin the change process toward realizing your desired lifestyle and living your values with joy.
Option 2: Brand Master: Branding Yourself (and your Business!)
Speaker: Bitsy McCann
An effective brand strategy can provide a huge advantage in increasingly competitive markets. Nowadays, potential clients check you out online and decide how they feel about you – before they even work with you. Attend this session if you’re ready to take your branding to the next level. In this session you will learn:
How to Brand Better
How Social Media Affects Us All and What Not to Do Online
Tips and Tricks to Authenticity
Option 3: Navigating Intergenerational Workplace
Panel Discussion / Moderator: Sheri Collins
- John Dame – Business Strategist / Vistage Chair
- Anna May Nauss – President/CEO Americhoice Federal Credit Union
- Regilynn Haywood – Owner / There She Glows
- Alex Swan
The difference between older and younger generations is preferred communication. Learn how to bridge the gap and navigate working in an intergenerational workplace
3:00-3:30 pm | Vendor Time
3:30pm | Door Prize Giveaways
Location: Main Ballroom