The Shift to Service Excellence

Are you ready to respond more rapidly and creatively to the customer experience? Are you ready to shift your culture to one of service excellence and accountability? Whether you are a solopreneur, entrepreneur or intrapreneur…this program will shift your mindset, deliverables, and outcomes!

Experience WOWTcomes

Keynote Speaker 

Sharon M. Weinstein


President/Founder of Sharon M. Weinstein and Chief Executive Officerof SMW Group LLC.

She specializes in work/life balance, service excellence, patient/staff safety, and stress management. Sharon has over two decadesof progressive clinical, education, administrative and health policy experience in healthcare management and clinical practice. Sharon has mastered the art of reinvention, using her nursing platform as a guide.

From clinical practice to education, from home care to international arenas, and from practice management to wellness, Sharon has been on the cutting edge of changes within the healthcare community and has led the pack each step of the way. Sheis a member of the National Speakers Association(NSA), MVP Speakers and a frequent presenter at domestic and international meetings and symposia. She holds the coveted CertifiedSpeaking Professional (CSP) designation, the highest earned international recognition for professional speakers. This makes her one of only 17% of all speakers to hold this designation and one of only 3nurses in the world a combined CSP/FAAN credential.She is nationalchair of NSA’s CSP Committee.

8:45 – 9:45AM

Nancy Basile

Stop the Scroll: How to Use Video to Increase Your Audience on Every Platform


Session Description:

Video is the most popular medium on social media today. According to the Aberdeen Group, video marketers get 66% more qualified leads per year than brands who use text or static images. But their study also showed that only 41% of marketers are using video. By adding a video to your social media strategy, you will immediately stand out from your competitors and “stop the scroll.” Does that mean you should pay a media company thousands of dollars to produce TV-quality videos? Nope. I’ll show you how to make compelling videos for every social media platform that won’t be a time suck and won’t break your budget.

10 – 11AM

Toni Calderone

Entrepreneurship and Start-Ups.Taking the leap!

Session Description:

Life is, in fact, a process of learning through our mistakes, not in spite of them. It is a dynamic process in which you cannot get it right until you get it wrong first. So, in spite of its usual negative connotation, failure is actually the catalyst for success. In this session follow Toni’s journey. as she walks you through building a brand, finding the right team, knowing when it is safe to expand or stay in your wheelhouse.

10 – 11AM

Laura Souders

The Cost of Clutter: How is it affecting your business?


Session Description:

In this session clutter expert Laura Souders explores why clutter happens at work, the effects clutter and disorganization have on your business, and the benefits being organized has on productivity. You will learn 4 easy steps to organizing which include Goals, Purging, Conscious Placement, and Maintaining.

2 – 3PM

Bitsy McCann

Brand Master: Branding Yourself (And Your Business!


Session Description

An effective brand strategy can provide a huge advantage in increasingly competitive markets. Nowadays, potential clients check you out online and decide how they feel about you – before they even work with you. Attend this session if you’re ready to take your branding to the next level. In this session you will learn:

  • How to Brand Better
  • How Social Media Affects Us All and What Not to Do Online
  • Tips and Tricks to Authenticity

2 – 3PM

Linda Franchock

The Cost of Being A Superwoman

Session Description:

Women are amazing doers, achievers, and caregivers. But over time life’s daily routines, demands, and responsibilities can heighten to levels that require “superhuman” abilities just to survive the day.

Chronic stress, anxiety, and dissatisfaction signal symptoms of an unsustainable lifestyle. And as a result, your values, health and wellness risk being sacrificed causing detrimental outcomes. Women begin craving a change toward a more authentic lifestyle but are overwhelmed by how to make that happen. In this session, you will learn how to begin the change process toward realizing your desired lifestyle and living your values with joy.

8:45 – 9:45AM Panel Discussion | BELONGING: A Conversation about Inclusion

The term inclusion captures, in one word, an all-embracing societal ideology. Meet our panel from different cultures, religions, beliefs as they share their wisdom and experience and they give us insight on how to make this ONE WORLD a better place to live and work.

Holly Evans

President, Evans Engineering

Rev. Dr. Lori E. Hatch-Rivera

Senior Pastor of MCC of the Spirit


Tameka Hatcher

Educational Outreach coordinator at Pennsylvania Human Relations Commission

Ramona Pereira-Chakka

Principal Deloitte Consulting

Todd Snovel


Executive Director, Pennsylvania Commission on LGBTQ Affairs


10 – 11AM Panel Discussion | Working Under Pressure: What 1st responders teach us in business

Critical thinking is essential for 1st responders. On a daily basis, quick and accurate decisions are required as part of their daily job. 1st responders are required to have Confidence, Decisiveness, Prioritizing, Heart, and Compassion.

Jerry Ozog

Executive Director at PA Fire and Emergency Services

Coleen Redifer

Hampden Township Police


Kim Kenawell-Hoffecker


Founding Partner / Senior Family Wealth Advisor
Avantra Family Wealth

2 – 3PM Panel Discussion | Navigating Intergenerational Workplace

The difference between older and younger generations is preferred communication. Learn how to bride the gap and navigate working in an intergenerational workplace.

John Dame

Dame Management Strategies

Regilynn Haywood

There She Glows

Anna May Nauss

AmeriChoice Federal Credit Union


Alex Swan


Sheri Collins


Deputy Secretary for the PA Department of Community & Economic Development

Join Us!

2019 will take The Women’s Conference to the next level by combining a fusion of education, motivation, recognition, and ambition together with ideas that Empower women to BE Extraordinary.